AI Policy

AI generated image showing two cute robots in the foreground and a lighthouse in the background - the text says "NOT Noss Head Lighthouse! Image created in Canva using AI" — NOT Noss Head Lighthouse!
Image created in Canva using AI

Transparency is important now that so much content is generated by Artificial Intelligence (AI).

This AI policy provides that transparency, so you can trust the words and images I publish.

I write my own web pages, blog posts and emails.
If I use AI while writing long-form text or to create images, I say so.
I sometimes use AI to help with SEO, headlines, social media hashtags, and social media posts.

Long-form text: web pages, blogs, emails, etc

These words are mine, except for some automated emails about your booking.
I may use AI suggestions for headings, or the the page description in Google.
I did use AI for help with my blog post about photographing the Northern Lights.

Short form text: social media posts

I sometimes ask AI for assistance with social media posts, in particular for hashtags.

Images

I do not use AI generated images (except the one on this page).
If I ever do use an AI generated image, I will credit AI, just as I credit other image creators.
Some tools have AI editing features. I use these, but I never make substantial changes. For example, I might extend the sky, but I don’t brush out permanent features.

Chat

If you contact us, you’ll talk to me or Joy who manages the cottage, not an AI bot.

Third party content

I am not responsible for what other people write about the Lighthouse Keeper’s Cottage, or for the images they publish. This includes:
- editorials
- some content on online travel agents and listing sites
- social media posts about us
I am not responsible for third-party material that I re-post

AI and energy use

AI is the opposite of green. Generative AI requires much more powerful servers and much more computer power than traditional search or good old brain-power, which is another reason for not using it.

First published: 23^rd February 2024.
Last updated: 20^th January 2025.

About me

As you can see – I am human!

My given name shortens down to Ben which I admit is confusing.

I said “I” rather than “we” because I own and run the Lighthouse Keeper’s Cottage and am responsible for the marketing, PR, blog, website, newsletters, and social media.